99 out of 100 people aren’t watching my show, and I’m a millionaire

Lessons learned from a studio executive

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I heard an interview with veteran television producer who made a fascinating point about network ratings. I’ll never forget his words.

Ninety nine out of a hundred people aren’t watching my show, and I’m a millionaire.

If that’s not inspiring, I don’t know what is. Byron’s insight proves that success isn’t about securing mainstream appeal, it’s not about having a bestseller and it’s not about reaching superstardom. It’s about finding the small corner of the world that you can touch, making it perfect, and setting it free.

Every day when I walk down the street, I pass by dozens of problem fixing, void filling, pain easing, joy inducing business that embrace this new reality. Each store is selling their specific, niche oriented product or services to a customer base that’s small enough to manage, but substantial enough to keep the lights on.

Do they care if everybody on the internet is talking about their brand? Not in the slightest. Mainstream is lame stream. What they have is enough for them. And that’s what makes them free.

How would your business be different if you were no longer bowing at the altar of mass appeal?

For a copy of the list called, “71 Things Customers Don’t Want to Hear You Say,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!” — Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability.

Watch clips of The Nametag Guy in action here!

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