A good indication that we’re probably not going to go camping together

The chilling vapor of loneliness

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When my wife and I relocated to a new city and didn’t know a soul, we were deeply intentional about our social capital.

We made finding friends a priority. We maximized our opportunities to meet kindred spirits. And we actively built multiple centers of belonging so that we wouldn’t feel isolated and disconnected.

In fact, before moving, I even designed business cards for us. As a couple. As a team with shared values and goals and dreams. Complete with contact information, a cute picture of us together and a legal disclaimer that we weren’t swingers, just an awesome couple.

Not that there’s anything wrong with that.

But we hand out these cards out all the time. At bars and brunches and beaches and anywhere else we might connect with people with whom we can build social capital.

And the best part is, the card is a filter. It’s a inkblot test. Because if the strangers we hand it to look at us like we have leprosy, that’s a good indication that we’re probably not going to go camping together.

But if strangers respond positively to our ridiculous merchandised relationship swag, we know there’s a possibly for a relationship.

Hell, we’ve met some of our best friends using those cards. And they still talk about it to this day. Best sixty bucks we ever spent.

Proving, that the experience of belonging does not have to be left to chance.

How will you prevent the chilling vapor of loneliness from settling down?

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017–2018.

Email to inquire about fees and availability. Watch clips of

The Nametag Guy in action here!

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