What happens when you wear a nametag twenty-four seven? Even to bed? Just ask Scott Ginsberg. In the beginning, it was just a gimmick to make friends. But soon, his crazy idea didn’t seem so crazy. Scott’s social experiment went viral. Multiple times. And the nametag story has now evolved into an urban legend, world record and a profitable enterprise. Scott has published 60 books, 13 albums under his own record label, 4 full length music films and given TED talk. Scott's also the founder of Prolific, the world's first framework for Personal Creativity Management (PCM). He lives in Brooklyn with his family, where he performs acoustic concerts for his artist's residency at Prospect Park.