Are you challenging yourself to do work that’s been done before?

Explore the edges of a new universe

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There’s nothing more valuable than unclaimed real estate.

If you want to make your mark, go through a door nobody’s ever gone through before. Be first in something.

Duplicity comes to mind. It’s surprisingly inspiring romantic comedy about former government operatives who are now collecting big paychecks from rival companies as corporate spies.

During the culminating scene, the company president gives a passionate speech that paints his company as the innovator defending itself from duplicity and theft. Listen to these words.

“Someone made fire. Someone was first. Not the idiot who found a burning stick and kept it going, but the fellow who could make fire. Until that knowledge was stolen, that fellow was the most powerful person on the planet. Because it means something to be first. It means you have an opportunity to reproduce with the highest frequency and with the most desirable partners. It means your offspring have the greatest chance of survival and a better opportunity to make their own fire. But human evolution has run its course. We live in a world where the people who can make fire have a tendency to wear condoms, sit in casinos and drink themselves into a stupor.”

That’s what separates innovators from imitators.

They are drawn to opportunities where the amount of craft they have to bring is higher. Where there’s fresh powder on the mountain.

Whereas attempting only what has been proven creates a life of imitation.

Are you challenging yourself to do work that’s been done before, or to explore the edges of a new universe?

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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