Here’s an unfortunate reality of business.
It doesn’t matter how much work we’ve done to not achieve something.
Any number multiplied by zero is still zero. You don’t get credit for cleaning up your own mess.
And so, if we diligently followed up six times with the prospect and they still haven’t called back, that certainly shows solid persistence, but ultimately, it doesn’t count. Because it didn’t put any points up on the board.
You can’t pay the bills with persistence. Only with money.
It’s like my boss once reminded our team during an annual meeting, we’re not paid to try, we’re paid to succeed.
This was difficult for me to wrap my head around. Because as someone who quantifies almost nothing in his life, being in the results business isn’t exactly my specialty. My belief has always been that my good comes from the giving of service, not the measurement of its results.
Good luck explaining that to the executive management team.
LET ME ASK YA THIS…
Are you good at persisting but not winning?
* * * *
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
It’s the world’s first, best and only product development and innovation gameshow!
Tune in and subscribe for a little execution in public.
Join our community of innovators, artists and entrepreneurs.