Awesome post Mark!
We’ve been talking about this topic a lot at our office. Seems like so many of these marketing agencies are digging their hooks into retail companies (like yours) so they can’t leave them.
My $0.02 on your question goes back to the first meeting you have with the agency.
If person on the first kickoff call is clearly reading from a script and sounds canned, be careful.
But if they’re asking more thoughtful questions, you’ve made a smart decision.
Some questions YOU can ask to avoid these pains early on are:
1. What does this relationship actually look like? 2. What is on the client roadmap?
3. Can we engage with the account manager thoughtfully?
We wrote a post on this very topic here. Hope it’s helpful: http://bit.ly/2FXEZjg