Every business starts as one thing and becomes another

It’s only a matter of evolution

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A business is a beautiful laboratory for understanding growth. Especially for the entrepreneur. Because when you’re the sole employee of the company, your identity is the company. The enterprise is only as mature as you are.

And so, as you grow from boy to man, from newbie to veteran, from a kid having a good time to an adult with real responsibilities, you start to revise your long held vision for what your business could and should be. Because you realize, this isn’t a passion project or an expensive hobby or a basement adventure anymore. This is your career. This is your livelihood.

The question is, now that you’ve earned a sizable chunk of experience and patience and reputation and perspective, how will your business evolve accordingly? What will be the next incarnation of your enterprise, as a natural extension of the person you’re becoming?

Perhaps experiencing a traumatic life event will challenge you to outgrow your origins and change your brand direction proudly. Perhaps getting married will challenge you to double your fees to decrease labor intensity so you can spend more time with your partner. Perhaps taking on more breadwinning responsibilities will challenge you diversify your income streams and build a more sustainable business model. Perhaps becoming more involved in your local community will challenge you to create a charitable component to your service offerings.

The point is, every company starts out as a one thing and evolves into another, just like every person starts out as one animal and evolves into another.

Evolution isn’t an option, it’s an inevitability. It’s the cost of doing business.

Are you limiting yourself to one vision of your capabilities?

For a copy of the list called, “8 Phrases That Payses to Reduce Emotional Reactivity,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Rent Scott’s Brain is part mentoring, part coaching, part consulting, but all strategy.

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals.

His brain will be a source of profound holistic improvement for your business.

You’ll learn powerful strategies for:

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership.

You’ve seen what he could do with a nametag, imagine what he could do for you.

Learn more @ www.rentscottsbrain.com.

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