Finding the lead domino that knocks down all the others

What’s the catchall of your business?

It’s always cheaper to hire yourself.

The only problem is, once you get busy doing all the creative work, there’s nobody left to execute organizational tasks like selling and strategizing and networking and marketing and growing. Because unlike a traditional company, your enterprise isn’t boosted by a powerful machine working every angle. It’s just little old you. Doing everything.

And so, in the goal is to construct a catchall. A stone that kills all the organizational birds. A single activity that can be trusted to facilitate all other tasks. A lead domino that, when you execute it, will help knock down all the others. The one problem that, if you could pull its thread, would topple all the others. Focus on getting that catchall right, and everything else will fall into place.

Writing, for example, is my primary creative act, but it’s also my portable sales force, my mobile marketing team, my global networking mechanism, my personal branding vehicle, my strategic planning device, my audience building system and my business growth multiplier. It’s the one activity checks all of those boxes simultaneously.

That’s why it’s called a catchall. Writing is the central lever that galvanizes the whole machine. By virtue of writing every day, I’m also hiring myself to do everything else, every day. It’s human cloning, but without the lawsuits. And I never have to worry that the complexity of running a business is consuming too much of my creative energy.

What is the one stone that will kill all of your organizational birds?

For a copy of the list called, “20 Ways to Make Customers Feel Comfortable,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015–2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Written by

Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

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