Getting Prolific, Day 44: The Billionaire Skillset

3 min readDec 29, 2021

How will you keep expanding at the maniacal clip the market justifies?

Building a billion dollar company isn’t as hard as it looks.

We’ve read enough stories about company founders who have ascended to extraordinary heights on wings made of bullshit, that now almost anyone could plug themselves into the equation.

And you don’t even need a great idea or a lot of talent. Nor do you have to be the smartest person in the room. You just need the right emotional skillset.

Guardian published a brilliant article about this business trend. One of the writers explained:

In the startup world, the logic is inverted, the math alchemic. You are worth the appeal of your idea to a bunch of rich people and companies who will keep giving you money in the hope that one day a fiction will be made real. You can keep losing money at spectacular rates as long as you, like a junkie after the next quick fix, keep expanding, at whatever maniacal clip the market justifies.

Now, for those of you hopeful entrepreneurs who are in a rush and don’t have time to work your way up the ranks over a period of decades, I’ve put together a simple guide you can follow. These ten bullet point should speed up your learning curve at help you earn billions faster.

  1. Use ambition to fill the void of creating real value. The product or service you offer doesn’t actually have to be useful to the world, it just needs to have audacious goals about changing that world for the better.
  2. Use charisma to convince investors you’re using technology to start a revolution. Doesn’t matter what the tech actually is, just make sure to use lots of frothy utopian verbiage about how it’s big and new and different. If possible, include the term machine learning.
  3. Use bravado to inspire lost souls to follow your vision. You’ll need hundreds if not thousands of blindly loyal cogs working insanely long hours to create a cult masquerading as a real business. It’s never too early to start recruiting.
  4. Use fear to intimidate competitors to join you instead of getting beat. Remember, it’s not what you say that counts, it’s your posture when you say it that matters.
  5. Use denial to disconnect your company from reality and give yourself more power. This will be an incredibly valuable skill when your voice of reason tries to get a word in edgewise. Tell rationality to pipe down.
  6. Use dishonesty to convince the media that you’re bigger than you really are. Since you don’t have an actual product, news outlets must be your number one customer.
  7. Use misdirection to assure nobody notices all the gaping holes in your business model. In my own experience, free beer is typically the easiest way to keep employees from paying attention to the man behind the curtain.
  8. Use eccentricity to justify a hostile work environment that treats team members like furniture. This will be particularly helpful when the sexual harassment lawsuits start pouring in.
  9. Use narrative to convince the public to invest in the value of your story instead of the price of your stock. Very important once you go public.
  10. Use hubris to ward off the warning signs of failure and suspend the belief that something can’t be done. Ultimately, there’s nothing more powerful than the willingness and ability to delude yourself. It counts for more than you think.

In sum, your billionaire skillset is a combination of ambition, charisma, bravado, fear, denial, dishonesty, misdirection, eccentricity, narrative and hubris.

With the right mashup of these elements, your rocket ship will shoot straight to the top.

One day your fiction will be made real.

How will you keep expanding at the maniacal clip the market justifies?

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Author. Speaker. Songwriter. Filmmaker. Inventor. CEO/Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.