How are you expanding your care for yourself?

Give the cobbler’s kids some shoes

Operational farsightedness is an intriguing principle of economics.

It’s what happens when a person or a business or an institution fails to note the needs of their intimate ecosystem, due to an utter dedication to wider market demands.

It’s a sophisticated way of saying, the cobbler’s kids have no shoes.

Which is an interesting problem to have, because it means business is booming, but somebody somewhere is still suffering.

This contradiction plays out profusely in the marketing industry.

Advertising agencies and design studios and branding shops and public relations firms launch these wildly innovative and profitable campaigns for their clients.

Meanwhile, back at the home office, their own marketing efforts are neglected, their office culture grows toxic and their company story is indistinguishable from the competition.

But at least they have a ping pong table and a keg of craft beer.

Farsightedness also plays out on a personal level.

It’s not operational, it’s individual. It’s emotional. People put themselves at the bottom of their own lists. Or worse yet, they allow the precious minutes of their lives to be vacuumed by the needs of others, to the point that they don’t even make it onto their own lists.

And the longer they go without respecting their own needs, the harder it is and the guiltier they feel when they eventually try to take time for themselves.

I’m guilty of this type of farsightedness in my own life. Having compassion and tolerance for other people’s mistakes and imperfections is a walk in the park, but when it comes to accepting and forgiving my own faults, I rarely allow myself that same luxury.

And so, I’m learning is to view it as a form of emotional tithing. To honestly ask myself:

What do I need right now in my life that I’m extending to others, but afraid to give to myself?

It’s a hard gift to give, and an even harder one to receive.

But accepting ourselves as people who have needs is about the best route to sanity there is.

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How are you expanding your care for yourself?

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
scott@hellomynameisscott.com
www.nametagscott.com

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