How the circus inside my head works

Mental parking spots

Image for post
Image for post

Everything I know is written down somewhere. Everything.

This rule is central to my creative process, because I know that if I don’t write down my thoughts, they will distract me.

It’s how the circus inside my head works. Without some kind of structured offloading process, my racing brain can’t quiet itself.

And so, the standing goal is to provide my thoughts with a some kind of external parking spot. A safe place where they can rest until their time has come.

This level of clarity allows me to keep the stream of ideas and visions flowing.

Evernote built a billion dollar software business out of this very rule. It’s the most successful note taking app in the world. In fact, their founder famously said that the hundred year vision for his company was to become people’s second brain.

That’s one hell of a mission statement.

Of course, it’s not the only approach available. There are many tools for organizing thoughts as there are people to think them.

It doesn’t matter what you use, only that you use it.

The point is to make mental room. To unburden yourself. To allow the grey matter to do its job better by filtering out the white noise.

That’s what most people don’t realize about creative thinking. It’s all about the economy of effort. Conserving energy for what matters most.

Is everything you know written down somewhere?

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Image for post
Image for post

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017–2018.

Email to inquire about fees and availability. Watch clips of

The Nametag Guy in action here!

Written by

Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store