The observer effect in action
Matter behaviors differently when it’s being watched. It’s been clinically proven. Quantum physicists call this phenomenon the observer effect, which states that the very act of observation causes changes on the matter being observed. Fascinating.
But sometimes, when it comes to innovation, the inverse is true. The path of opportunity only exists when nobody else is looking. As if the rest of the world’s lack of attention and awareness illuminates something special that only you can see.
One tactic is to focus on something that nobody else has bothered to think about. Seeking out the unusual and unnoticed, finding virgin territories and unoccupied channels and unincorporated land, so as to eliminate the possibility of competition.
Oakland’s managers famously executed this strategy with by discovering a sanctuary of defective, unwanted, overlooked and undervalued baseball players. Instead of ignoring the players that most teams didn’t like, they turned unwanted athletes into meaningful assets.
Of course, you don’t have to be a baseball club to leverage this strategy. Any business or artist or employee can discover the river that hasn’t been fished. It’s simply a matter of vision. Allowing yourself to reuse or resurrect or reposition something that other people or companies or brands threw away or gave up on.
Hell, my entire career came from garbage can full of used, ripped up, worn out nametags. But that’s only because I didn’t see trash, I saw treasure. The opportunity revealed itself to me when nobody else was looking.
And now, sixteen years later, they can’t turn their eyes away. Because when you specialize to a ridiculous degree, you have more data than anyone else.
LET ME ASK YA THIS…
How will you constantly push on the scale of opportunity?
LET ME SUGGEST THIS…
For a copy of the list called, “46 Marketing Mistakes Your Company Is Probably Making,” send an email to me, and you win the list for free!
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That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter.
Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.
Now booking for 2016–2017.
Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!