Increasing the rate of return on your investment, with one simple question

Now that I have this, what else does this make possible?

Image for post
Image for post

Here’s the fundamental leverage question for maximizing the movement value of any experience.

Now that I have this, what else does this make possible?

It’s simple question, but it becomes strategic the moment you begin to explore its permutations. Let’s unpack the different elements and see how it works.

First, now that. A phrase that implies urgency. The ability to take action without further delay. Not later or eventually or someday. Today. This moment.

Second, I have. A phrase that indicates ownership. Power. Possession. You’ve done the work and rightfully earned yourself an asset.

Third, this. A word that forces you to focus. On just one thing. And invites you to squint and twitch and stare at that one thing you uncover the hidden opportunities behind it.

Fourth, what else. A word that encourages volume. Vision. Possibility. And challenges you to populate a list of all the potential opportunities, now that you have this one thing.

Fifth, does this. A word that modifies an earlier phrase. It’s a bit redundant, but intentionally so. Because it’s essential that we focus on this one thing that we now have.

Lastly, make possible. A phrase that reveals what’s capable of existing in the world that was previously unavailable to us. Now that I have this, what else does this make possible?

And so, with every new experience, the goal is to consider it in the context of this one question. Almost like an equation that you plug yourself into.

I even created a software app to do it for you.

What’s your best tool for maximizing leverage?

For a copy of the list called, “34 Questions to Keep Your Company Growth Minded,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Image for post
Image for post

“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!” — Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management

Email to inquire about fees and availability.

Watch clips of The Nametag Guy in action here!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store