It’s not whether we were good, it’s whether we were hot.

Make money by making other people money

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In the show business world, you don’t make money until you make somebody else money.

That’s why no organization wants to be the first person to trust you. Because if you’re not a proven well, if you don’t have a history of producing oil, and if you don’t have a reputation of getting people laid or paid, you have no leverage.

I remember hearing a veteran talent manager, reflecting on his career in the entertainment industry, put it perfectly:

In the show business world, he said, agents are heat seeking missiles. When the client is hot, that person is everything. Smart, funny, talented, good looking and brilliant. But when the client isn’t hot, they’ll call them back later.

The goal, then, is to think of ourselves as objects worth targeting. Not unlike infrared technology itself, we must behave in ways that generate and retain heat so our work is highly visible within the marketplace wavelengths, when compared to everything and everyone else in the background.

What’s more, we must deal directly and impersonally with the resistance if and when that fire fizzles out.

Meaning, not taking it so damn personally when the heat seeking missiles don’t seek us out.

Because the reality is, it’s not because somebody liked us, it’s because we sold.

It’s not whether we were good, it’s whether we were hot.

We can’t become so vain that we think the song is about us.

Are you sending people objects of interest, are you are doing something to make yourself an object of interest?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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A Year in Hot Yoga: 365 Daily Meditations for On and Off the Mat.

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Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

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