Building momentum early
You don’t need that many people to believe in you.
Initially, all you really need is one customer to take your product seriously. That’s enough of a victory to build the confidence, momentum and leverage you need to move the story forward.
When I first launched a training program called Brandtag, a strategic planning crusade that helps organizations make their mission more than a statement, none of my clients even knew about the service offering, much less showed any interest in buying it.
And so, I found myself in a chicken egg conundrum. I couldn’t sell program because I’d never done it before, but I couldn’t do the program because I’ve never sold it before. Crap.
That’s the problem with the ground floor. Nobody wants to be the first one to trust you.
And so, I decided to donate one. Ran the entire workshop at cost. Even commissioned the art work on my own dime. Because I knew that if I could just get one happy client under my belt, that victory would propel the service forward into more profitable territory.
Sure enough, the success of that first project equipped me with the confidence, competence, content and connections I needed to make the second, third and fourth sales.
Lesson learned, take your confidence wherever you can get it. Find that first person to take your work seriously. And do whatever you have to do to get on the runway. Because once you’ve finally taken off, it’s a hell of a lot easier to arrive at your destination.
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When did your business first find its momentum?
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
“Scott Ginsberg’s employee training on approachability was the absolute perfect fit, and completely exceeded everyone’s expectations, including mine. The feedback we received from our team was that this was hands down the best training they have ever been to. Scott found out what was important to us and gave us several options for training solutions. I would highly recommend him for a variety of industries, and I would happily work with him again!” — Anne Conway, PHR | Corporate Director of Training and Development, | Lodging Hospitality Management
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