Perception isn’t reality, it’s everything

What people remember about you is what you are

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I have a client who, like so many of us, struggles with focus. His messaging is all over the place. He tries to say too many things at once. And he has a hard time sticking to one theme.

During a recent brain rental session, I asked him to create two lists. The first list was three themes he thought were most meaningful in his work. The second list contained three themes customers remembered from his work. Not surprisingly, the two lists differed.

And thats when I reminded him, pay careful attention to what people tell you they remember about you. Because that’s exactly what you are. It may not be what you want it to be, and it may not be consistent with the image you hold of yourself, but it’s still the current balance of your reputational asset.

Perception isn’t just reality, it’s everything. And so, if you’re not happy with the themes people remember about your work, perhaps it’s time to rework the architecture of your brand.


What three compliments do people make about your work that, to you, are just effortless extensions of your inherent expertise?


For a copy of the list called, “65 Things I Wish Someone Would Have Told Me When I First Started My Company,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Rent Scott’s Brain is part mentoring, part coaching, part consulting, but all strategy.

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals.

His brain will be a source of profound holistic improvement for your business.

You’ll learn powerful strategies for:

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership.

You’ve seen what he could do with a nametag, imagine what he could do for you.

Learn more @

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