Set aside your innocence and trust only yourself

Or, how not to be a sucker

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What I regret most in my life are the failures of discernment.

Situations in which I was too flattered to be suspicious, too passionate to be critical, too poised in a great ballet of expectation and entitlement to be selective, and too focused on my own ego to realize that this exciting new business opportunity was really just another opportunity not to get paid for something.

Yet another cruel hoax dangled before the hungry hearts of the naïve.

It’s like a modern day western. People mosey on into town on their pretty little promise wagons, declaring that they’ll get us everything we want and it will cost us nothing. But then the moment we turn around to inquire further, they’ve vanished like a fart in the wind.

The sad part is, it’s completely our fault. Because we never saw it coming. Marks never do. We allowed these pickpockets to take advantage of our enthusiastic spirit, steal all our hungry youth juice and send us out into the world to get our hearts broken all over again.

Kenobi once asked his young jedi apprentice:

Who is the bigger fool, the fool, or the one who follows him?

That would be us. We’re the fools.

And so, if we have any intention of eradicating regret from our lives, we have to set aside our innocence for a moment. We have to stop factoring in anybody ever helping us.

Because nobody is here to facilitate our dreams. People are too enmeshed in their own survival agendas. We may as well create our own steam.

Rand once wrote:

The primary act, the process of reason, must be performed by each man alone. We can divide a meal among many men, but we cannot digest it in a collective stomach. No man can use his lungs to breathe for another man. No man can use his brain to think for another. All the functions of body and spirit are private.

Sounds easy enough.

Are you prepared to set aside your innocence and trust only yourself?

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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