Stop complaining about how little time you have to get things done. Jesus F. Christ.

Make meaning. Period.

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Effectiveness is relative.

When you’re doing the right things, it doesn’t matter if you’re doing things right. Because when you create from a place of meaning, productivity follows. When you nail the what and the why behind the work, the how comes along for the ride.

Effectiveness and productivity become incidental, not intentional.

On the other hand, if you have an antagonistic relationship with your job, no system is going to save you. That’s like trying to multiply by zero. Because as we learned in math class, no matter how big the coefficient is, any number multiplied by zero is still zero.

And so, before you crack another book on getting things done and taking action and finding focus and mastering time, go back and make a few decisions about what you constitute meaningful work.

That’s the first step, and it’s not easy. Because it requires honesty and courage and responsibility.

In fact, the mere issue of life’s meaning is too unnerving for most people to dare. They perceive it as arrogant, disobedient, esoteric and pretentious. As if some anti existentialist mob was going to show up at their door with pitchforks and shotguns.

When the reality is, adopting meaning is the centerpiece of human life. It’s the primary obligation of our species. And once we wake up to then fact that meaning is made, not found, once we learn to approach everything we experience within that frame, concepts like effectiveness and productivity become irrelevant. They’re neither here nor there.

When was the last time you complained about time?

For a copy of the list called, “22 Questions to Sidestep Entrepreneurial Atrophy,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Rent Scott’s Brain is part mentoring, part coaching, part consulting, but all strategy.

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals.

His brain will be a source of profound holistic improvement for your business.

You’ll learn powerful strategies for:

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership.

You’ve seen what he could do with a nametag, imagine what he could do for you.

Learn more @

Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

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