The desire to accommodate that experience into your worldview

Magic never left us

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Woody’s latest film reminds us that the world may not be without purpose, but it’s not without magic.

That’s a deeply comforting thought. One that can help inform and ennoble our existential priorities.

Because no matter how many times we fatalistically wonder to ourselves, what the hell is the point of all this, there is always an asterisk at the bottom of the page, pointing to the moments when the magic is trying to enter, reminding us that we’re only one step away from a window to a world of wonder.

And so, next time you get caught in feelings of aimlessness and emptiness, prescribe yourself a dose of awe. Which, according to the landmark study on the topic, is the intersection of two moments.

Wow and how.

Wow, meaning you’re in the presence of something sizable and powerful and prestigious, and the sense of vastness overwhelms you.

Holy crap. This is amazing. Where’s my camera?

How, meaning you can’t comprehend the mechanics behind that thing, and the desire to accommodate that experience into your worldview overwhelms you.

No effing way. How the hell did she do that?

That’s how you create awe. Wow plus how. It’s a scientifically proven formula.

And in those deflating moments when you feel like you don’t understand the world anymore, a small dose of it goes a long way.

Remember, if you don’t believe in magic on some level, your life is going to suck. Brockman was right when he wrote that reality is so complex and the mind is so limited, that it will always be beyond human grasp, and so, we are lucky to be left with a sense of wonder and awe.

How will you find your way out of the existential vacuum?

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017–2018.

Email to inquire about fees and availability. Watch clips of

The Nametag Guy in action here!

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