The equation for execution is simple. Less ego, more humility.

Elsa was onto something

Image for post
Image for post

Somewhere around my eight book, I had a humbling but profound realization.

Most people will never, ever hear about this product. The few who do, won’t read it. The few who read it, won’t notice its flaws. The few who do, won’t care. The few who do care, won’t say anything. And the few who do say something, are probably assholes.

So why am I killing myself?

The final twenty percent of these anal retentive and obsessive compulsive editing efforts will have a minimal impact on the finished product. It’s good enough. Get it out the door.

This ego trap delays, derails and destroys people’s ability to execute on a daily basis. It reminds me of the story about the corporate marketing team:

Image for post
Image for post

Engaging in numerous protracted debates, the team creates a social media hashtag that will be neither noticed nor remarked upon by any of the planet’s eight billion inhabitants, all of whom will give precisely zero seconds of their attention to the phrase that was pored over and workshopped by thirteen strategists over the course of a one hundred and twenty minute brainstorming session.

The equation for execution is simple.

Less ego, more humility.

Accept that you’re the only one who cares, and then let it go.

Whether it’s coming up with a new company name, making another round of comments on your product wireframes, or revising the sixth draft of a presentation during which most of the audience will be checking their email, remember the lyrics. Elsa, take it away:

Less ego, more humility. Let it go.

It will half your stress, double your productivity and triple your velocity.

Are you willing to look beyond the illusion the ego has created?

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Image for post
Image for post

It’s the world’s first, best and only product development and innovation gameshow!

Tune in and subscribe for a little execution in public.

Join our community of innovators, artists and entrepreneurs.

Written by

Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store