The ultimate leverage question

Making the most of our gifts

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Hoff’s treatise on eastern philosophy makes the point that everybody has purpose, but no matter how useful we may be, sometimes it takes us a while to recognize our own value.

The good news is, the world is mirror. Humans are able to understand the self in the context of other people. We form our identities based on what we hear ourselves say, and how we see others react to that.

And so, as we continue to peel back the onion of own identities, sometimes all we have to do is listen. To pay close attention when people reflect our realities back to us.

Here’s a common example. If everybody is surprised at how easy something comes to you, there’s something there. Regardless of what that thing is, regardless if you think it’s remarkable, and regardless if you’re even proud to possess such a gift, there’s still something there. You just have to be willing to accept that it’s a window into your talent, a vehicle of your value and a step toward your future. That it’s worth channeling into something real in the world.

I recently launched a web application to help people with this very process. Leverage Junkie is a strategic framework that uses challenging questions to increasing the rate of return on your assets.

Here’s one of my personal favorites.

How can I translate this gift into something pragmatic that can be loved and purchased and accessed and implemented by others?

Because even if you’re not an entrepreneur by trade, such a question trains you to think entrepreneurially about your talents.

How do you evaluate the market value of your unrealized but inherent expertise?

For a copy of the list called, “24 Questions to Discover Which Word You Own,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Rent Scott’s Brain is part mentoring, part coaching, part consulting, but all strategy.

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals.

His brain will be a source of profound holistic improvement for your business.

You’ll learn powerful strategies for:

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership.

You’ve seen what he could do with a nametag, imagine what he could do for you.

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