Tough shit. I’m not in the results business.

Or, how I delude myself into believing that effort matters more

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Just because a project doesn’t make money or make history or even make a splash, that doesn’t mean it wasn’t worthwhile.

I’ve worked on dozens of ventures over the years, some of which failed to get traction, some of which failed to even seen the light of day. Hell, I’ve written entire books that nobody even read.

But those outcomes never mattered to me. Because if the experience of working on something was successful in giving me meaning and purpose and energy and optimism, there was no failure. That was enough for me.

I’m not in the results business, I’m in the effort business.

I’m not playing to win, I’m playing to keep the game going.

Sound like delusion and rationalization and reconciliation and interpretation?

That’s because it is. I see what I need to see. I modify my perceptions to fit whatever makes me happy.

Adams said it best in his book about luck. Reality is overrated and impossible to understand with any degree of certainty, so you may as well pick the delusion that works. Because no matter what reality delivers in the future, your imagined version of the future has great usefulness today.

Remember, we may not control reality, but our perceptions can certainly help influence it.

Do you give yourself the freedom to imagine new and useful ways of looking at the world, even they’re distortions?

For a copy of the list called, “8 Ways to Move Quickly on New Opportunities,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015–2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

Written by

Author. Speaker. Songwriter. Filmmaker. Inventor. Founder of Pioneer of Personal Creativity Management (PCM). I also wear a nametag 24/7.

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