What is the narrative people have when they encounter you?

Brand storytelling 201

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Approximately one year into wearing a nametag every day, a beautiful women I’d never met before approached me at a bar at two in the morning. She was completed intoxicated. And yet, the first words out of her mouth were clear as a bell.

Aren’t you the nametag guy?

I didn’t know what to say. Nobody had ever called me that before. It was too early in the experiment. But in that moment, I decided to embrace the label, no pun intended.

And so, I said four crucial words that would change my life forever. I guess I am. To which she replied, oh wow, I’ve heard all about you.

Now, I didn’t realize it at the time, but that conversation was a crucial pivot point toward whom I was to become. It was the first time I took ownership over an identity that I didn’t realize I had created.

That’s how real, organic branding works. That’s how products and services and companies become assets that get bragged about and asked for by name. Because somebody just started doing something. Or being someone. And after a certain period of consistent execution, they looked back at this asset that they didn’t have at the outset, but later found out that they had created, listen loudly to the market feedback about it, and owned it. They consciously transitioned from an emergent strategy to a deliberate one.

I never set out to become the nametag guy, but once people started remembering me for that, I knew I had found something special.

What is the narrative people have when they encounter you?

For a copy of the list called, “46 Marketing Mistakes Your Company Is Probably Making,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Filmmaker. Inventor. Singer. Songwriter.

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Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016–2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!

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