What Steve Jobs, Josh Groban and My Veterinarian Have in Common

Evolving with the winds of change

Image for post
Image for post

Veterinarians will often ask pet owners with sick animals, what were your pet’s three favorite things to do when they were healthy? Can they still do at least one or two of these things? If not, their quality of life is in decline it might be time put them out of their misery.

Ugh. It makes me sick to my stomach to even think about having that conversation, but it is a useful and logical decision making filter. Especially when pet owners are in a highly emotional state.

Of course, this kind of thinking applies to a variety of life situations. Because each of us has a responsibility to step back and honestly appraise the quality of our reality and decide if it might be time to make a transition.

Jobs famously said that he had looked in the mirror every morning and asked himself, if today were the last day of my life, would I want to do what I am about to do today? Steve said that whenever the answer had been no for too many days in a row, he knew that he needed to change something.

Groban mentioned something similar in an interview about his musical recording process. Once he felt like the studio was just another day at the office, he said he needed to find something that scared him again.

The point is, we all need our own filters. Questions we can ask ourselves to check in with our current reality and, if necessary, create one that’s better suited for us.

Fuller explored this topic frequently. He said the rigid, the fixed and the unmovable will snap, crackle and crumble, unable to bend with the winds of evolution, so we must learn that we are truly verbs, how beautiful this understanding that we are forever evolving.

Will you use your situation as a catalyst to grow and evolve, or will you use it to beat yourself up?

For a copy of the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Image for post
Image for post

Rent Scott’s Brain is part mentoring, part coaching, part consulting, but all strategy.

Whether in person, via phone, or another digital channel, Scott works with you both strategically and tactically to achieve your goals.

His brain will be a source of profound holistic improvement for your business.

You’ll learn powerful strategies for:

Ideation. Messaging. Storytelling. Platform creation. Brand development. Content strategy. Inbound marketing. Thought leadership.

You’ve seen what he could do with a nametag, imagine what he could do for you.

Learn more @ www.rentscottsbrain.com.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store