When in doubt, commit. Even if only a little bit.

Dipping your toe in the water

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I have a chef friend who dreamed of starting her own restaurant, but couldn’t afford the overhead of doing so year around.

And so, instead of going broke going the whole hog, she started small. First, she began selling her dishes at the local food events and farmers markets. Once she attracted enough attention, earned enough money and gained enough confidence, she opened up a seasonal pop up shop in a space normally occupied by an ice cream shop during warmer weather.

Customers loved it. Momentum started building. The brand gained traction. But that’s when my friend decided to leave people wanting more. She closed the shop during the summer to retool the menu, then reopened the following year for season number two. And customers couldn’t wait to come back.

The question, then, is what’s next for her? Will she stay open year round? Expand to multiple locations? Launch a line of retail products? Start a food truck?

She doesn’t know. Because that’s not how experiments work. The point is, she didn’t want to risk breaking the bank and breaking her back going all the way right away, so she lowered the threat level and took a calculated risk. She dipped her toes in committed waters. She bravely exposed her dream to the harsh, raw light of the real world. Even if only for a few months out of the year.

And now, whenever the time comes for her to up the ante on her commitment, she’ll be ready to pull the trigger.

That’s the beauty of baby steps. They allow our more mature expressions to come into being.

What risky but reasonable action you could take to increase your level of commitment?

For a copy of the list called, “11 Ways to Out Market Your Competitors,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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