I’ve been wearing a nametag twenty four seven for the past seventeen years.
And yet, it’s becoming abundantly clear to me that labels are fables. That obsessing over naming and categorizing and titling and languaging the work that we do can be a misappropriation of mental resources.
It’s one thing to achieve clarity of message and give the marketplace a solid handle by which to carry your product. That’s basic marketing strategy.
But it’s another thing to disappear down the rabbit hole of your own hair splitting semantics, wasting precious energy worrying about how people talk about your work, instead of spending that energy actually delivering value for those people.
I once expanded my coaching program to include annual access to my brain at a variety of levels. But during the development process, I hit a stalemate when labeling my new service offering.
Coaching? Mentoring? Consulting? Strategizing? What should I call it?
And then I realized, oh wait, nobody cares.
The goal of great service is meeting people where they are, doing whatever it takes to help them get where they want to be and surrendering the compulsion to assign a name to everything along the way.
And so, the name of the delivery mechanism is irrelevant compared to the client’s improved condition. Rango’s spirit guide said it best:
These days, they’ve got a name for just about everything. But it doesn’t matter what they call you, it’s the deeds that make the man.
The name of the product will get your foot in the door, but only the value of its work will keep you in the room.
No labels, no limits.
LET ME ASK YA THIS…
Are you worrying about what people call your work, or worrying about delivering value in the process?
LET ME SUGGEST THIS…
For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.
Now booking for 2017–2018.
Email to inquire about fees and availability. Watch clips of
The Nametag Guy in action here!